Excerpts of selected reviews:


"A frequently damning, riveting portrayal of the company and the men who dominated it."

-- New York Times Book Review

"Balanced, sympathetic, and fair. . . remarkably free of rancor."

-- Jonathan Yardley, The Washington Post

"As for Baum, he pulled off the considerable feat of making the Coors family--wildly reviled for its virulent right-wing political activism--sympathetic and human."

-- Jonathan Yardley of the Washington Post, naming the 10 best books of 2000

"A triumph in reporting. . . . Citizen Coors is an extraordinarily detailed account of a remarkably insular family whose company struggled through labor problems, consumer boycotts and a nearly disastrous loyalty to old-line family traditions. . . . The result is as much a family history as it is a textbook tale of how sweeping, roller-coaster cultural changes through the last half of the 20th Century left inflexible, insular companies teetering."

-- Chicago Tribune

"Baum skillfully interweaves stories of family dysfunction --; which apparently flowered during the life of grim-faced, ultrastrict Adolph Coors Jr., whose son and grandson still hold the official reins of power at the brewery -- with the story of the business and the family's ultraconservative politics."

-- San Francisco Bay Guardian

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